Why Money Isn’t the Best Motivator (and What Works Instead)

When it comes to motivating people at work, most of us jump to the obvious answer: more money. And don’t get me wrong, money definitely matters. But if you think a bigger paycheck alone will keep your team fired up and loyal, you may be missing the mark.

Here’s the truth: Money is a short-term motivator. Once the excitement of a raise or bonus wears off, people go back to how they felt before. What really drives people long term is much deeper.

So what works better than money?

1. A Great Work Culture

People thrive where they feel safe, seen, and supported. If your team dreads coming to work, it doesn’t matter how much you’re paying them, they’ll check out mentally while still on the clock.

Create a place where people feel like they belong. Celebrate wins. Laugh together. Have each other’s backs.

2. Filling Their Bottles

Jon talks about “filling people’s bottle”…it’s our way of describing someone’s passion, energy, and drive. When that bottle gets low, people feel drained and disconnected. But when it’s full, they show up stronger for their families, community and at work.

You can fill someone’s bottle with encouragement. Call out the good you see. Celebrate their wins. Let them know they’re valued. It is very possible that a few words of recognition can go further than a bonus ever could.

3. Purpose Over Paychecks

People want to know their work matters. Whether they’re answering phones, changing oil, or managing a team, they want to feel like what they do has value.

As a leader, tie their work to a bigger mission. Don’t just say what needs to be done, but take the time to explain why it matters.

4. Growth Opportunities

Money feels good, but growth feels better. Challenge people, coach them and help them learn new skills or take on new responsibilities.

If your employees see a future with the company, they’ll bring their best every day.

If you want a team that’s loyal, energized, and all-in, focus more on how they feel than just what they earn. Culture, encouragement, purpose, and growth will take you (and them) farther than money ever could.